The digital economy and consumer adoption of emerging technologies has dramatically changed the way customers shop. If results are to be attained, the day-to-day operations must driven by a keen understanding of what the consumer expects and demands.
That means making decisions about which technologies to adopt, what the store experience will be like and how these will work seamlessly to create a more connected customer experience.
For most retailers and small businesses it has become necessary to refresh their strategy and supporting operations.
